US Supply, a leading, regional plumbing, heating, and HVAC supply company, worked with MVP to develop a custom, online shopping website called The Virtual Counter. The Virtual Counter was developed using Magento, the e-commerce platform, but was customized to fit the needs of US Supply. The idea behind the Virtual Counter was to mimic the actual counter in which orders were placed and received at one of their ten locations, including a Request a Quote form and Live Chat feature. DDA developed several key areas of The Virtual Counter to increase user experience including an Order Pad Template page, where customers can create order templates, and a Product Kit section which gives the user an easier way to order some of the most commonly-purchased products, such as HVAC supplies, as a whole rather than individually. Prior to launching the e-commerce website, DDA merged the existing US Supply website, including the About Us, Events, and Careers page, as well as the Employee Portal, with The Virtual Counter. Every site visitor has the option to either sign up for a US Supply account, or check out as a guest. US Supply’s established branding is reflected throughout the innovative, custom e-commerce website. On the homepage, a whiteboard animation, explaining the in’s-and-out’s of the platform, was created by DDA’s professional design team, further enhancing the user experience.